In short
- We collect what you give us when you book your free audit, email us, use one of our free tools or fill in one of our forms on Facebook or Instagram. We also see the basic technical details any website receives.
- We use it to reply to you, run your audit and give you the results you asked for. We don’t sell it.
- If you send us a form, we’ll get back to you by text, WhatsApp, phone or email. Some of our replies may be written by our AI assistant.
- The only advertising cookies on this site are Meta’s, and they stay off unless you click Accept. Saying no is just as easy.
- You can ask to see, correct or delete what we hold about you at any time.
Who we are
Rise Advantage is the trading name of Riseadvantage Limited, a company registered in England and Wales (company number 17052588). We build systems for local service businesses: websites, enquiry handling, booking and ads.
We decide how the personal information in this notice is used. That makes us its “controller” under UK data protection law.
For anything about your information, email theo@riseadvantage.co.uk. It comes straight to Theo Ellary, our director.
What we collect and why
It depends on what you do on the site. Here’s each part in turn.
Booking a free audit
We book free audits through Calendly, an online booking service. Its calendar appears on our pages, but it only loads when you ask to see times.
- What we get
- Your name, email address, any answers you give to the booking questions, and the time you pick. Calendly collects these and passes them to us.
- What for
- To arrange and run your audit, and to contact you about it.
- Lawful basis
- Steps you’ve asked us to take before a possible contract, and our legitimate interest in running the audit you booked.
If you came to the site from one of our ads or links, the calendar is told which one, so a booking shows what led to it.
Forms on Facebook and Instagram
Some of our ads open a short form inside Facebook or Instagram. When you send it, Meta passes us what you entered, and we keep it in HighLevel with our other enquiries.
- What we get
- Your name, phone number and email address (Facebook or Instagram may fill these in, and you can change them before you send), your answers to the form’s questions, such as the work you do, the size of your team and your website, and which form you sent.
- What for
- To see whether we’re a good fit, get back to you about your enquiry and book your free audit if you’d like one.
- Lawful basis
- Steps you’ve asked us to take before a possible contract, and our legitimate interest in answering your enquiry.
What Meta does with your use of Facebook and Instagram is covered by Meta’s own privacy policy.
Texts and WhatsApp messages
If you’ve sent us a form or asked us to get in touch, we’ll reply by text, WhatsApp, phone or email, and only about your enquiry.
Some of our replies may come from our assistant, which uses AI (Anthropic’s Claude) to write them and can offer you times for your audit. Theo can see every conversation and steps in whenever it’s needed. If you send a voice note, it’s turned into text so the assistant can read it. Photos you send go to Claude too.
- What we keep
- Our messages with you, what you tell us about your business, and any time you book.
- What for
- To answer your enquiry and book your audit.
- Lawful basis
- Steps you’ve asked us to take before a possible contract, and our legitimate interest in answering your enquiry.
If you pick a time in the chat, we book it in Calendly with your name, email address and phone number. If you’d rather we didn’t message you, just say so in a reply or email theo@riseadvantage.co.uk, and we’ll stop.
Emailing us
- What we keep
- Your email address, your message and anything attached to it, and our replies.
- What for
- To reply, and to keep a record of what was said.
- Lawful basis
- Our legitimate interest in answering people who contact us.
Using the free tools
- The calculator. It does its sums in your browser, and we don’t save what you enter unless you send it to us with the form on that page. Your figures sit in the page’s web address, so you can bookmark or share a result.
- Reply grader. What you paste or upload (your reply, a screenshot of the chat, and their message if you add it) is sent to Anthropic (Claude) to score it and write the assistant’s version. We use it only for that, and we don’t keep it. Please take out names, numbers and addresses first.
- Your assistant, in a minute. We read only the public pages of the website you give us. What we read, any changes you make to what it picked up, and what you type in the chat are sent to Anthropic (Claude) to build the demo assistant and write its replies. We use them only for that, and we don’t keep them: the chat stays in your browser and is gone when you close the page. If a site turns away automated visitors, Bright Data reads its public pages for us instead.
- Ads near you. The town and trade you put in go to Google Maps to find firms nearby. We then look those firms up in Meta’s public Ad Library, and send their ads’ words to Anthropic (Claude) for the note. We use what you put in only for that search, and we don’t keep it or the results.
- What for
- To run the tool you asked for and show you the results.
- Lawful basis
- Our legitimate interest in providing the tool you asked to use.
Stopping misuse
To limit how often the tools and forms can be used, we turn your IP address and browser type into a one-way code (a salted hash) and keep that code for up to 24 hours. The code doesn’t reveal your IP address, and we never store the address itself.
- Lawful basis
- Our legitimate interest in keeping the site working for everyone and protecting it from spam and abuse.
Server logs
Like any website host, ours keeps standard server logs. These usually record things like your IP address, the page you asked for, the time and your browser type. If a page goes wrong in your browser, it also sends us a short error report (what went wrong, the page’s address and your browser type), which goes into the same logs. They help us keep the site running and secure.
- Lawful basis
- Our legitimate interest in running a secure, working website.
Outside the UK
Some of these providers are based in the United States, so your information may be handled there. When it is, it’s protected by the safeguards UK law requires, such as the UK–US data bridge or the UK International Data Transfer Addendum. Email us if you’d like to know more.
How long we keep it
- Audit bookings, form enquiries, messages and emails: up to 2 years after we were last in touch. If you become a client, we keep what we need for as long as the work needs it, then for 6 years after that for our accounts.
- Tool reports: 90 days.
- The one-way codes that stop misuse: up to 24 hours.
When the time’s up, we delete it.
Your rights
Under UK data protection law, you can ask us to:
- give you a copy of the personal information we hold about you
- correct anything that’s wrong or incomplete
- delete it
- restrict how we use it
- stop using it, where we rely on our legitimate interests
- give you what you’ve given us in a format you can take elsewhere
Where we rely on your consent, for Meta’s cookies, you can withdraw it at any time. That won’t affect anything we did before.
Some of these rights only apply in certain situations. For example, we may have to keep some records for our accounts. If that happens, we’ll explain why.
To ask, email theo@riseadvantage.co.uk. We may need to check it’s really you first. There’s normally no charge, and we’ll reply within one month.
Complaints
If you’re unhappy with how we’ve handled your information, please tell us first, so we can try to put it right.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator: online at ico.org.uk, or by phone on 0303 123 1113.
Children
This site is for businesses and isn’t aimed at anyone under 18.
Changes to this notice
If we change this notice, we’ll update the date at the top of the page. The version here is always the current one.